Alexander Lyon

tenacious vivacious salacious 

Taking inspiration from an adoration of the Parisienne artist Toulouse-Lautrec, Alexander Lyon’s inceptive ‘Bourgeoisie’ collection draws parallels between the lives of the ill-fated painter and that of the founder of this eponymous label.

The design is an alchemy of innovation and construction, creating garments that transcend traditional fashion conventions. These ideals are reinforced by the brand mission to “Contribute to the global fashion narrative by providing an uncompromising level of quality and craftsmanship, achieved through thought-provoking designs which communicate contemporary visions with complex thematic and historical ideals”.

‘Bourgeoisie’ combines the vibrancy of the 1900s Parisienne club scene with the grungy world of addiction, giving a sense of hopeful optimism for the future.